Most families would never buy a house or a car without knowing what it was going to cost. Families are often consoled by being told to not pay attention to cost because they will rarely pay the “sticker price”; and while this is somewhat true, it is not all true. Having realistic financial information about each college is the most important factor in college search and selection from start to finish. I give families the tools they need to determine which colleges are apt to be the best financial fit. I can help demystify the various types of financial aid and scholarships that are available. I also help families review final offers and translate financial aid award letters.