Parents are more concerned than ever about their child’s college decisions given its rising cost and the enormity of investing in a college education. The college process continues to change daily. I love to learn about the trends and gather the latest information on every aspect of higher education. I was recently a college coach at a workshop for rising seniors where I helped students explore colleges that matched their needs. The encyclopedic knowledge of colleges that each coach on my team had led someone to exclaim, “You know you’re not normal, right?” For me, this was a great compliment!